Are you ready to kickstart your health goals?

Our 30 Day Love Your Body Challenge is designed to light the spark for lifelong healthy habits.

Does this sound like you?

"I feel like I've tried everything and nothing has worked."

"I find myself bingeing on foods I've restricted myself from eating."

"I have no idea where to begin in the gym."

"I lack motivation and accountability. I can't rely on my own willpower."

Feel better.

Programmed to transform your health from the inside out, our challengers report health benefits way beyond what you can see on the outside. More energy, more confidence, and better habits.

Lose inches.

There are so many other ways to measure progress than on a scale...in fact, we prefer tape measures. Because you will be recomposing your muscle and fat ratios, you can look forward to inches lost around your waist, thighs, hips, etc.

Higher performance.

Our challenge workouts are a combination of our favorite ways to shred fat and build muscle. Strength training, fat-blasting plyometric intervals, and endurance building cardio have been our formulation for a total body transformation.

Results that speak for themselves.

Transformed eating habits.

Macro counting has given me, and thousands of my clients, freedom from food guilt and unhealthy eating habits.  You don't need to hide anymore.

Transformed fitness habits.

Nothing will kick you out of a plateau or a "rut" like our cut workouts. We promise.

Transformed mindset.

The reason we created the 30 Day Cut is because we truly believe in the power of pushing yourself for a short period of time in order to kickstart habits that will last much longer.

Only $70 to join.

Are you ready to outlast your willpower?

Customized Macros

We don't believe in a "one size fits all" diet plan.  When you join the challenge, you will complete a submission form that we will use to calculate customized, carb-cycling (high and low carb days) macros for you to follow during the challenge.  

New Fat-Blasting Workouts

Inside the IHM app, you can easily access your brand new CUT workouts to accelerate fat loss, whether you'll be working out in the gym or at home.

Grand Prize Winners

You're about to transform! Our two most transformational winners will win $1,000 in cash.  There will also be weekly gift card drawings for challengers that check in on social media.

Access To The Reverse Cut

Because we want this challenge to provide you long-lasting results, we've included our reverse cut in this challenge.  The Reverse is our instructional guide on how to increase food and decrease cardio and maintain your cut results.

We heart our challengers.

Love a transformation? So do we. View more client testimonials here.

"You have made this start of a new lifestyle so easy! 2.5 years ago I had a child diagnosed with leukemia and along the way I kind of forgot about myself and let emotions and fear change how I felt about life, myself and I didn’t take time to make sure I was taking care of me. This March he finishes chemo and I have no excuses to not be able to be the best self I can be.. so thanks for the jump start! You guys rock!"

"You have made this start of a new lifestyle so easy! 2.5 years ago I had a child diagnosed with leukemia and along the way I kind of forgot about myself and let emotions and fear change how I felt about life, myself and I didn’t take time to make sure I was taking care of me. This March he finishes chemo and I have no excuses to not be able to be the best self I can be.. so thanks for the jump start! You guys rock!"

This challenge is for you if:

You feel like you've tried everything.

If restrictive diets and eating methods have not worked for you in the past, we would definitely recommend trying the LYB Challenge challenge. The idea is that you can eat what you like (as long as it fits within your macros). Essentially, it's a hack for moderation and food freedom.

You've got big goals.

The reason we created the 30 Day Cut is because we truly believe in the power of pushing yourself for a short period of time in order to kickstart habits that will last much longer.

You want to see changes quickly.

The benefit of a 30 day challenge is that it puts you under pressure for a short amount of time in order to yield faster results.  while we do not advise remaining in a cut for long periods, within the 30 days we have seen incredible transformations (physically, mentally, and emotionally).

This challenge is not for you if:

You are not in good health currently.

Our 30 day LYB challengewas not createdfor anyone who is not currently in good health.  we recommend that you come back and try it when your body is rested and ready. And as always advise that you consult with a doctor before beginning a new fitness or nutrition program.

You are pregnant or nursing.

We don't recommend operating in a caloric deficit while pregnant or nursing so therefore this challenge may not be for you right now. But that's okay, we're happy to help when you're ready!

You have never "dieted".

If you've never counting calories or dieted in any form, we'd recommend beginning with a coaching package so that you have guidance and can see results while you get more and more knowledgeable about the process.  You will certainly see results quickly, but we don't want you to get burned out with an aggressive approach right away.

Only $70 to join.

Are you ready to finally achieve your fitness goals?

1. Purchase your Cut + Reverse Program

When you purchase an IHM 30 Day Cut + Reverse Bundle, you will automatically qualify to join Love Your Body Challenge.  

2. Submit your information

When you purchase your Challenge Bundle, you will receive an email with a link to submit a form which we will use to calculate your custom macros for the challenge.

3. Prepare for Day One

If you fail to plan, you plan to fail. When you join the challenge, you will receive tips, tricks, grocery lists, and sample meal plans to get you ready for day one and week one.

We're giving away $3,000 in cash to 3 transformational winners.

The scale doesn't count here.  While many of our challengers do report losing weight, we stand by the transformation you will SEE and FEEL. Our winners are chosen by their before and after photos.

What's Inside:

Customized Macros

When you purchase your Cut + Reverse Bundle, you will receive a link to submit information for customized macros.  These will be calculated for fat loss and lean muscle growth.  During the challenge, we utilize carb cycling, which will mean you will have high carb and low carb days to help burn fat and fuel your workouts.

Meal Plans, Grocery Lists, and Tools

Although each challenger will have their own macro goals and foods that they choose, you won't be in the dark when it comes to HOW to reach those numbers.  Within your CUT program, you will receive guidance on meal planning, grocery lists, nutrient timing, etc.

Home & Gym App Workouts

All new workouts will be available within the IHM App made specifically for this challenge.  These workouts are designed to shred fat, build lean muscle, and increase endurance.  Whether you're working out in the gym or at home, you will have step-by-step instructions on how to complete each exercise as well as how much cardio to complete.

Challenger Stories:

I'm eating so much more!

"I had my second little boy 2 days after Christmas and I was pretty discouraged at how I could ever get my pre-pregnancy weight back... and now I am less than before baby...and so much stronger!!!  Also, eating so much more!! I was 130ish before baby, 183 at delivery, 142 at the start of the cut and 126 today.  Since then, I did the cut a little longer and then working on the reverse plan (even with flexible weekends here and there) and lost even more! Honestly, I was shocked this morning when I tried on these bottoms and they were so loose! I didn't even realize the progress and especially from reversing/being flexible some weekends, etc."

I cannot believe how different my body looks.

"1.4 pounds.  Are you kidding me?! In my tummy alone, I would have guessed I lost 5 pounds.  I cannot believe how different my body looks and feels yet according to the scale there's been hardly any change.  I now know why people say don't trust the scale!  Anyways, I am so glad I did this program. I have learned more about food in the last 30 days than ever before. All my life I have never checked labels, I never even knew there were different options of food. I also never knew how little protein I used to eat and couldn't believe the changes I felt in a few short6 days after fueling my body with what it needed instead of what I craved."

I fell in love with the way I felt mentally.

"30 days (!!!!) and GOSH am I reaping benefits far more than just visually. I live where it is bikini season year round and honestly, that is exhausting. It‚Äôs a constant battle of comparison and insecurities. By week three, my goal to be ‚Äúskinny‚ÄĚ was thrown out the window because I genuinely fell in love with the way I felt mentally both in the gym and in the kitchen and retaining that healthy mental state became my new goal. I never felt like I was ‚Äúdieting.‚ÄĚ This was hard but SO achievable. So much so that it feels like a lifestyle I can realistically continue doing."

Frequently Asked Questions

Meet your coaches: Quincey + Brandon

Quincey here! Brandon and I are both passionate about fitness, macros, and helping YOU create a healthy lifestyle for yourself and your family and we can't wait to have you join us in our next Love Your Body Challenge.

I started macro counting (aka flexible dieting) a few years ago. Up until that point, I had tried every diet under the sun - low carb, high fat, Atkins, Paleo, Keto - you name it, I've tried it.

 But all those diets left me feeling... deprived. Feeling deprived led me to binge eat, and I couldn't get out of that cycle. I would be "really good" and eat clean during the week, but on weekends, I would binge eat.For 10+ years I followed this pattern, until one day I researched macro counting and decided to try it. I fell in love with macro counting. Macro counting took away the feeling of being deprived.Macro counting took away anxiety and guilt around eating the "wrong" food. Macro counting has helped me progress mentally and physically. Now when I'm at my son's birthday, I have that piece of cake (without eating the whole thing).